The course consists of five modules designed to increase proficiency in the planning and drafting op-eds for mainstream media, optimizing social media presence, pitching, and presenting research findings in blogs and briefs, effectively interacting with journalists to promote research findings, and engaging with policymakers and other key audiences in the most effective ways to influence the policy process.
The tightly focused, self-paced online curriculum takes participants through a short series of text explanations, animated whiteboard videos, expert moderated videos, and audio excerpts, featuring top authorities in the field. For instance, the Policy Engagement module is led by Joshua M. Sharfstein, MD, Vice Dean for Public Health Practice and Community Engagement at the Johns Hopkins Bloomberg School of Public Health. The module’s material is accompanied by a series of brief Sharfstein videos explaining the key points. Sharfstein is a member of the CHERISH Policy Advisory Board.